Your Salla store is selling — but do you know what you actually earned?
Salla runs the storefront. The real numbers sit across ad platforms, couriers, returns and accounting. We build the layer that brings them together and automates what happens between them — without changing your store.
- We build on Salla, not instead of it
- Written scope before build
- Phased delivery
Where does control get lost today?
Recurring patterns among merchants past the early low-volume stage.
- 01
Net profit per product and per campaign is unknown
- 02
Cash-on-delivery orders are confirmed manually over WhatsApp
- 03
Stock does not match between the store, the warehouse and branches
- 04
Order data is re-entered by hand into the accounting system
- 05
Several paid apps each solve one part and leave the gaps between them
What does this actually cost?
The loss never shows up as one number — it accumulates as small gaps on every order.
- Every campaign
Ad budget spent on products with thin net margin
Judging performance on gross revenue hides shipping, returns and payment fees, so spend keeps scaling on what only looks profitable.
- Daily
COD orders refused at the door
Every refused shipment carries two-way delivery cost and locks stock for days against zero revenue.
- Weekly
Hours spent copying numbers between systems
Manually moving orders and returns into accounting is paid work with no added value, and it introduces errors into the very figures decisions rest on.
- Cumulative
Selling a product that is not actually in stock
Stock drift between channels ends in a cancelled or delayed order — the fastest way to lose a customer who had already bought.
What the data and the rules say
Verifiable market and regulatory facts — not estimates or promised results.
Mandatory
E-invoicing in Saudi Arabia moved into integration phases by waves, which makes connecting sales data to a compliant accounting system an operational requirement rather than an option.
Statutory right
The E-Commerce Law and its regulations require clear disclosure of return and refund terms, which makes returns handling part of normal operations rather than an exception.
Most used
WhatsApp is the most widely used messaging channel in Saudi Arabia, and in practice it is where customers expect order confirmation and shipment updates.
Open API
Salla exposes an API and webhooks for orders, products and inventory, which is what makes an operations layer on top of the store possible without touching it.
Why not just add another app from the marketplace?
A ready-made app can solve one piece. The problem starts when subscriptions accumulate and each app sees a fragment of the picture while nobody sees the whole.
How your store operates — pricing, shipping, returns — is specific to you
The tools you already pay for need to exchange data reliably
Manual work stays in the gaps between apps, not inside them
One operations layer over Salla closes the gap without changing the store
What we build
One operations layer over Salla: consolidated numbers, automated confirmation and follow-up, connected stock and accounting.
Net profit dashboard per product and per campaign
Salla data combined with ad spend, shipping, returns and payment fees into one number you can decide on.
COD confirmation over WhatsApp
Automatic confirmation message after checkout, with the order status in Salla updated from the customer's reply.
Shipment tracking and post-purchase messaging
Delivery updates, review requests and repeat-purchase prompts on the channel customers actually use.
Stock sync across store, warehouse and branches
A single source of truth that prevents selling what is not available.
Data bridge into your accounting system
Orders and returns flow automatically instead of being keyed in.
How we work
- 01
We map the current order flow
From ad click to collection and return, using your own figures.
- 02
We identify the biggest leak
We start with the highest-impact gap, not the longest list.
- 03
We write a clear scope
Defined deliverables, phases and responsibilities before any build.
- 04
We ship in phases and monitor
Incremental release, then operational follow-up and tuning.
What we integrate with
We work through the APIs your store and tools already expose.
- Salla (API and webhooks)
- WhatsApp Business
- Couriers and payment providers
- Accounting and e-invoicing systems
- Ad platforms and conversion tracking
- Reporting dashboards and operational databases
How we work, clearly
A defined scope from day one.
We build on Salla, not instead of it
Your storefront stays as it is; we add the integration and automation layer around it.
We measure results on your own data
We agree on clear indicators and track them from your actual operations, not from pre-set figures.
We design to support your compliance obligations
Clear permissions, logs and data boundaries, with an invoicing flow that fits your accounting system.
Pricing and stock decisions stay with you
Automation executes agreed rules; full control remains with your team.
Frequently asked
No. Salla remains your store platform; we build an operations layer that integrates with it through its API.
Yes, and usually that is better: we start with the net profit dashboard or COD confirmation, then expand.
Not necessarily. We keep what works for you and build what no off-the-shelf app covers, or what needs several systems connected.
We build the data flow between the store and your compliant accounting system; invoice issuance stays in the system you already use.
A short description of order volume, the dominant payment method, and the tools you use for shipping and accounting.
Get an initial technical assessment of your store operations
Talk directly to our technical team about your current setup and the practical next step.