If your store needs something no ready-made app provides, we build it.
A private app for your store, a public app ready for submission, or an integration between Salla, WhatsApp, shipping, accounting and inventory — built around your actual workflow.
- Verified with Salla
- Published by PICOVAL LIMITED
- Written scope before development
Has your store outgrown ready-made apps?
The gap is often between how your business works and what generic tools can cover.
- 01
A feature your team needs is missing from every ready-made app
- 02
Data is copied manually between Salla, shipping, accounting and WhatsApp
- 03
Several subscriptions still leave gaps in the workflow
- 04
Exceptions only your team understands are handled manually
- 05
An app idea is delayed because no team understands Salla and its APIs
The cost of waiting is not only technical
- Daily
Operations time lost to copying and follow-up
Every manual step repeats with each order and becomes more expensive as the store grows.
- At scale
Data errors affect customers and decisions
Inventory, order or accounting mismatches create decisions based on an incomplete picture.
- Commercially
A differentiating feature remains an idea
When the market does not cover your need, a custom app can create an advantage rather than merely fix a task.
Why can this be built on Salla?
We use the platform's official capabilities, not fragile workarounds.
API
Salla provides APIs for authorised access to store data and workflows.
Webhooks
Salla events let apps respond to changes in orders, products and inventory.
Verified
PICOVAL LIMITED is verified with Salla and can develop and submit apps under its name, subject to Salla's review and requirements.
Ready-made or custom app?
A ready-made app is right when it fully fits. Custom development is justified when the workflow is unique or several systems must work together.
Use a ready-made app when it solves the full problem at a sensible cost
Build a private app when the process or data is unique to your store
Build a public app when the same problem affects a segment of Salla merchants
We validate the idea first so you do not pay to rebuild something available
What can we build for Salla?
We start with the business problem, then choose the smallest product that solves it clearly.
A private app for your store
An internal tool or custom workflow for your team and store only.
A public app for Salla merchants
A product for multiple stores, prepared for Salla's submission and review process.
Accounting, ERP and CRM integrations
Connect orders, customers, returns and invoices to the rest of your operation.
Shipping, payment and WhatsApp integrations
Synchronise statuses and trigger the right messages and actions automatically.
Workflow automation
Turn repeated manual work and exception handling into traceable rules.
Operational dashboards
Combine Salla and surrounding systems into one decision-ready view.
From idea to working app
- 01
Understand the problem
Review users, systems, current flow and desired outcome.
- 02
Validate the solution
Check that an existing app cannot already solve it properly.
- 03
Define version one
Agree scope, phases, cost and success measures before development.
- 04
Build and test
Develop securely and test normal and exceptional cases.
- 05
Launch and improve
Private release or Salla submission, followed by monitoring and iteration.
Systems we can connect
Subject to each platform's APIs and your account permissions.
- Salla APIs and Webhooks
- WhatsApp Business and support tools
- Shipping and payment providers
- Accounting, e-invoicing and ERP
- CRM and internal databases
- Advertising, analytics and reporting
Clear commitments
We build on Salla, not instead of it
Your store remains on Salla while the app adds the missing capability.
Publishing is subject to Salla review
We prepare and submit the app; final approval belongs to the platform.
Validation comes before code
We check existing alternatives and feasibility before spending your budget.
You retain control of business logic and data
Permissions, handover and maintenance are defined in the scope.
Frequently asked questions
Both. The right model depends on whether the users are only your team or many Salla merchants with the same problem.
Yes, when it is suitable for public distribution. We prepare and submit it through PICOVAL LIMITED's verified account; approval remains subject to Salla review.
No. If an existing app solves the need well, we will say so. Custom work starts where a real gap or integration need remains.
Yes. We prefer a focused first version that proves value before expansion.
The current problem, intended users, systems to connect and the outcome that would make the project successful.
Turn your store's operational gap into a working Salla app
Share the idea or problem and we will help identify whether you need an existing app, a private build or a publishable product.